We, young professionals, are conscious of how we spend our time and, of course, money. From the way they stock to the shelves, to the way they staff their stores, Aldi’s minimalist German layout is engineered with your time (and wallet) in mind.


Direct Mailer

AD: Jasmine Gainous

AD: Kate Terentieva

We don’t care what they say, we loved creating this campaign. We loved taking Aldi and giving it a new aesthetic and vibe. Besides, who wants to waste their time at the freakin’ grocery store?