Like many Asians, I know the struggle of trying to find glasses. With a low bridge, they're always sliding down or resting on your cheekbones. If you have a low bridge you'll get it, if not, see how annoying it is?
Interactive Bus Shelters
People waiting for the bus will be prompted to ‘push glasses up.’ When they do, the ad will come into focus, and the glasses will start slipping back down. (Brings me back to Chicago waiting on the 156 or the 22)
These will also use movement showing the slip.
Digital / Parallax
AD/Designer: Daniel Hunley