John Lewis & Partners
Brief: Help John Lewis & Partners own 'thoughtful gifting' year round.
All elements will use a fresh new illustrative style and elegant hand lettering. To combine John Lewis's signature string and the concept of unending giving, everything is designed as single line illustrations that have neither a beginning or an end; just like the ties that tie us together.
Bags and Gift Boxes
For any occasion or no occasion whatsoever, there’s a stunning bag or box fit for gifting.
Designer: Zabrina Quidiello
AD: Daniel Hunley