The Riviera SS Shirt literally comes in 2,322 different variations. Crazy right? Well, we're having a summer sales promo for just one shirt. Welcome to the One Shirt Summer.
Our direct mailer will be an unfolding poster. The way it unfolds will organically follow a path. The back of the poster will be a solid print of one of the designs.
For experiential, we’ll take over men’s bathrooms at creative events like Adobe Max and award nights.
AD/Designer: Daniel Hunley