The Riviera SS Shirt literally comes in 2,322 different variations. Crazy right? Well, we're having a summer sales promo for just one shirt. Welcome to the One Shirt Summer.

Launch Email


Direct Mailer

Our direct mailer will be an unfolding poster. The way it unfolds will organically follow a path. The back of the poster will be a solid print of one of the designs.


For experiential, we’ll take over men’s bathrooms at creative events like Adobe Max and award nights.

AD/Designer: Daniel Hunley

Neither Daniel or I had done a campaign solely based on a sales promotion, so here we are. In spec work we sometimes get lost in the fireworks and confetti cannons, but doing something like a sales promotion can be just as creative and interesting.